How-To Guide

Pay-Per-Click: The Tool to Grow Your Small Law Firm

7 Actionable PPC Tips for Lawyers

Small or emerging law firms can leverage PPC to grow their business quickly and compete with more established firms that have larger marketing budgets.

In this guide to PPC for lawyers, you’ll learn why PPC is an ideal marketing strategy for small firms, and how your law firm can create a strong PPC campaign using:

  • Strong, practice-specific keywords
  • Location targeting
  • An optimized landing page
  • Ad extensions
  • And more!

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